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3 Keys To Improving Design Literacy For Non-Designers
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Design Literacy: Understanding Graphic Design - AbeBooks - Steven Heller:
What elements should non-creatives include in briefs to help better target designs? Why is it important to move beyond personal taste and look at whether designs achieve their business goals? Define what kind of feedback you need for creative projects, what information is most useful, and the most effective methods for sharing those ideas. The truth is that non-designers produce more design assets than designers do — exponentially more.
Give them direction by educating and guiding them on basic design principles and communicating with creatives.
This is what design-first brands do. Matt is director of brand publishing at Adobe. Previously, Matt led Brand Social Media and he still consults on creative programs and experiences to grow community and affinity.
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See our disclaimer. Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present--from the ubiquitous the swastika, antiwar posters to the whimsical MAD magazine parodies.
This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive.
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